Apple Adds HBO Go to Apple TV – Finally!

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Last night I saw the news that there was a software update to Apple TV that finally added HBO Go, as well as Watch ESPN, SkyNews, Quello, and Crunchieroll (anime). I stopped what I was doing and immediately did the update. As with all HBO Go devices and apps you will need to have an actual subscription to HBO through a compatible cable/satellite provider. I have Comcast Xfinity and it works.

Why on Apple TV?

If you have HBO already on your cable/satellite box then you might be wondering why you would want/need it on your Apple TV? That’s an easy one. At home I have Comcast/Xfinity and TiVo DVRs. Each TV has a box that can play HBO just like all the other channels. However, at my studio (a commercial building) Comcast doesn’t allow premium channels like HBO. I have Apple TVs at the studio and now I can have HBO on them. I’m a huge fan of Boardwalk Empire and often catch up on it while on the road or in studio. I have the HBO Go app on my iPad and now on my Apple TV. I can of course watch other HBO content, specials, concerts, etc. I also like the fact that they post episodes on HBO Go within about 10 minutes after they air live.

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While other set-top boxes like Xbox 360 had HBO Go I never figured out why it wasn’t available in Apple TV. My wait is finally over. Apple TV just keeps getting better with each update. Also the¬†relatively¬†low cost of entry makes it a no-brainer. I’ve said it once and I’ll say it again, I think HBO is missing out! More and more people I talk to are cutting or have cut the cable. However, many of these folks would gladly pay a low monthly cost to get HBO Go. It’s a shame that it has to be tied to a home cable/satellite provider.

You can get an Apple TV here on sale.


  • Linda Stein

    Terry, I agree!! I don’t own a TV, I watch all my content on either my computer or iPad and have both Hulu and Netflix. If HBO Go was at the same/similar price point, I’d buy it. They also don’t understand how Netflix can release an entire season all at once – what keeps customers coming back every month?

  • RedMercury

    Unfortunately, you have to have HBO through your cable operator. You can’t buy it a la carte.

    When I see someone offering that, I’ll be impressed.