Standardizing on Hoodman Memory Cards and Photographic Accessories


When it comes to memory cards I have a variety of different brands. I’ve used SanDisk, Lexar, Transcend, and Sony. No problems to date with any of them. I usually buy the ones that are on sale at the time that I’m in need of new cards. With that said, there is something to be said for going with products that are trusted by the photographer community. While at Photoshop World in Vegas I was introduced to the folks at Hoodman by my friend Robert Vanelli. Sure I’d heard of Hoodman and stopped by their booth before at previous Photoshop Worlds. However, I hadn’t really paid that much attention to what they were really offering and how they differentiate their products from the others. One of the first products to catch my attention on this visit was the Hoodman Steel. First off they come with a lifetime warranty. Secondly they claim that they have the fastest camera burst rates and quickest download times (UDMA 7 at 1000x). Lastly they actually have steel in them to make them more durable. I was also impressed by the sheer number of photographers that I admire who use and vouch for these cards (many with video testimonials). By the way Hoodman isn’t sponsoring me or paying me in any way. I’m genuinely interested in their stuff.

Hoodman Steel 64GB UDMA 7 1000X CF Card Here

Hoodman Steel 32GB UDMZ 7 1000X CF Card Here

Hoodman Steel 64GB Class 10 SDXC Card Here.

Hoodman Steel 32GB Class 10 SDHC Card Here.


The next product I was interested in was their USB 3 Card Reader. This card reader is not only fast at USB 3 UDMA transfer speeds, but it’s durable because it’s made of steel. It’s also about the attention to detail. The CF slot has a door that opens automatically as you insert the card. This keeps the pins protected and dust free when not in use and when bouncing around in my bag. It handles both CF and SD cards.

Hoodman USB 3.0 RAW Steel UDMA Reader Here.


Lastly I was very interested in their loupes for viewing the LCD screen outdoors in bright light and for shooting DSLR video. I checked out the Custom Finder Kit. I already have a good loupe for still shooting and pro version for shooting DSLR video by another company. However, I couldn’t help but notice how much cheaper the Hoodman versions are. So I decided to give this one a try.

Hoodman Custom Finder Kit


The Bottom Line

I can’t say that this will be the last manufacturer that I use for these kinds of products. However, I’ll be using Hoodman memory cards and other products from here on out until I find a reason not to. I’m impressed by what they offer. I look forward to trying more of their product line and reviewing the results here.

Adobe Creative Cloud Bundle For Photographers Announced at Photoshop World


Adobe Creative Cloud makes a lot of sense for a lot of creative users. More than 700,000 paid members have joined Creative Cloud since its introduction and they enjoy the benefits of having access to all the Apps, Services and regular feature updates. However, we’ve heard and listened to the feedback from Photographers and one common request was a solution specifically tailored to this market. A solution that would give them both Adobe Photoshop CC and Lightroom 5 for a more reasonable monthly cost. I’m pleased to announce that at Photoshop World Las Vegas we’re announcing a special offer for our loyal Photoshop customers. Beginning today, customers who own Photoshop CS3 or higher are eligible for a special Creative Cloud membership offer that includes all of the following for just $9.99/month!:

  • Photoshop CC
  • Lightroom 5
  • 20 GB of online storage
  • Behance Prosite
  • Access to Creative Cloud Learning Resources
  • Ongoing feature upgrades and updates

To be clear, $9.99 is NOT an introductory price. It is the price for those who sign up by December 31st, 2013. This offer will be at the same time we release the new version of Lightroom 5.2 in a couple of weeks. Check back here or follow Photoshop and Facebook or Twitter to find out when the offer goes live.

UPDATE: The Photoshop Photography Program is NOW LIVE! Check it out HERE

If you missed the Photoshop World Keynote you can watch the replay here.

For general questions about Creative Cloud, please see the Creative Cloud FAQ

Q: What is the Photoshop Photography Program Offer?
A: This offer includes access to Photoshop CC and Lightroom 5, plus feature updates and upgrades as they are available, 20GB of cloud storage for file sharing and collaboration, a Behance ProSite, and access to the full library of video tutorials in Creative Cloud Learn.
This offer is available to customers who own a previous version of Photoshop or Photoshop Extended product, version CS3 or later (CS3.x, CS4, CS5.x, or CS6). Suites do not qualify. Requires annual commitment, billed monthly.
Offer valid through December 31, 2013 and is available in countries where Creative Cloud is purchased directly from This offer is not available in China, Vietnam or Turkey.
Q: Can I get Adobe Bridge CC with the Photoshop Photography Program Offer?
A: Yes. Bridge CC is available for download and use as part of your Creative Cloud membership.
Q: I am already a Creative Cloud member; do I qualify for this offer?
Existing Creative Cloud members who wish to transition to this offer must own a previous version of Photoshop or Photoshop Extended product, version CS3 or later (CS3.x, CS4, CS5.x, or CS6). Suites do not qualify.
Those who meet the qualifications have two options:
Creative Cloud Single App members for Photoshop CC who already completed the qualification process when they originally signed up for their membership will be automatically transitioned to this new program when it ships, with the additional benefits and lower ongoing price.
All other Creative Cloud members who meet the qualification requirements may contact Adobe Customer Service to discuss transitioning their membership to this new offer.
Q: I own an earlier version of Lightroom but not Photoshop. Do I qualify for this Photoshop Photography Program offer?
A: Only customers who own a previous version of Photoshop CS3 or later qualify for this offer.
Q: Will the cost of my membership increase?
A: This price is not a special introductory price for your first year only; it is the standard price for this level of membership. Customers who sign up by December 31, 2013 will be able to continue their membership at the same price. But if you cancel your membership in the future, you will not be able to re-join at this special price.

PocketWizard Flex TT5 and Mini TT1 for Nikon


I was headed to Photoshop World and knew that I would arrive early enough to do a quick photo shoot with one my favorite models (Kandice Lynn) who was in Vegas on vacation. I wanted to shoot at Red Rock Canyon and I was only going to have enough room in my luggage to bring my Nikon SB 900 speedlight as my only/main light. I also brought along my Westcott Terry White Travel Portrait Lighting Kit with one minor tweak. My kit includes two standard PocketWizards to wirelessly fire my speedlight. However, I wanted to tryout the PocketWizard Flex TT5 and Mini TT1 for Nikon combination.


What sets the Flex TT5 and Mini TT1 apart from all other PocketWizards is that they are specifically designed for Nikon’s (or Canon’s) TTL (through the lens) metering system. When you mount your speedlight on top of your camera, your camera can control the speedlight based on the metering, focal length, F stop, etc. that your camera is set to. This is great until you want to use your speedlight off-camera. Normal triggers simply fire the speedlight on whatever manual setting it’s on.


The Flex TT5 attaches to your Nikon or Canon (model specific) speedlight and makes it believe that it’s on top of the camera. As you make adjustments on the camera, those adjustments are reflected wirelessly to the speedlight. This means that you can get great exposures without doing a bunch of manual tweaking. I was floored by how well these worked on location. The range is incredible — about 800 feet in i-TTL mode. While I wasn’t that far away from my subject, the triggers fired every single time without any hiccups. One thing I had to compensate for is that in i-TTL mode the speedlight (by default) still assumes that it’s on top of the camera. So if you put the light right next to the subject, but you are far away from the subject shooting telephoto, you will have to make some adjustments to compensate for the disparity in light to subject ratio.


The Flex TT5 is both a transmitter and receiver and the Mini TT1 is a transmitter. I like the size of the Mini TT1. It’s much nicer on top of the camera than the full sized PocketWizards. Both the Flex TT5 and Mini TT1 are backwards compatible with older PocketWizards and they offer “Hypersync” (high speed sync) at up to 1/8000th of a second!


It was a great learning experience and I can’t wait to get a set of these. I want to thank Phil Brandon over at the MAC Group for not only loaning me these units for review, but also rushing them to me so that I’d have them for Photoshop World.

You can get the PocketWizard Flex TT5 here for Nikon | Canon

You can get the PocketWizard Mini TT1 her for Nikon | Canon

What I’m Teaching Next Week at Photoshop World Vegas


photo by Jason Lykins

photo by Jason Lykins


Let’s do it again. Time for me to head to Photoshop World West, which takes place this week in Las Vegas Nevada. I’m looking forward to seeing you all there and I’ve got some new classes on tap that I’m excited about. I’ll be teaching two classes on the conference track. The 1st is my usual “Intro to InDesign” and I’m doing a new class on my “Lightroom Workflow from Start to Finish”. I’m also doing a new class that is being added as we speak called “Easy Website Creation”, which is focused around Adobe Muse CC and as usual I’ll be in the Adobe booth from time to time giving sessions on Creative Cloud (Wednesday thru Friday). Based on the huge success of my “How To Create Websites with Adobe Muse” from the Orlando show, they’re repeating it this year again on the show flow in the Kelby Theater on Thursday at 4PM.

I’ll also be in the Westcott booth from time to time. So I’ve got a pretty packed schedule, but it’s one of the few conferences each year that I really really look forward to. Be sure to stop by and say hello. Also be sure to grab the newly redesigned Photoshop World iOS App for your iPhone, iPad and iPod touch complete with iCloud syncing.



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Join Me On The Adobe Create Now North America Tour

AdobeCreateNowBanner 2013-CreateNow-0041

It’s time to hit the road again! However, this time most of the stops will be right here in the USA and Canada. Join me, Jason Levine, Paul Trani and other Adobe Evangelists as we hit many US/Canadian cities with our Adobe Create Now US Tour covering Design, Photography, Web and Video presentations. While I personally won’t be at every single event, I will be at most of them. Stay tuned to my events listing in the sidebar of my blog to know which ones I’ll be at personally.

For a list of cities and registration information go here.

What’s New in the Adobe Muse CC August 2013 Update



In this episode of Adobe Creative Cloud TV, I’ll show you what’s new in the August 2013 Adobe Muse CC update. There are updates to the way it handles active states of anchor links as well as a New Scroll Motion Panel. One thing I forgot to show in the video was that the Scroll Motion effects now work on iOS Devices such as iPhone and iPad.

Are you missing out on my Bonus Content?

See more of my Adobe Creative Suite Videos on my Adobe Creative Cloud TV and get the App below. It features EXCLUSIVE CONTENT that no one else gets to see. This episode has a BONUS CLIP that is available only in the App! My iOS App is a Universal App for iPhone, iPad and iPod touch. I also have an Android version on the Amazon App Store:




Priolite Leipzig MBX500 2-Light Kit Review


I held my Master the Shoot Digital Photography Workflow Workshop this past Saturday in my studio. We had a great turnout and a great time shooting and exploring my digital photography workflow. During the workshop and on our third shoot I decided to give the Priolite MBX500 a shot. I had just received this kit to review and quite honestly after setting it up and testing it only to make sure it fired, I hadn’t actually used it in a real shoot yet. I figured what better real world testing than during a live shoot in front of a room full of other photographers. Yeah the pressure was on, but as I always say it will either work or it won’t. It worked!


Photo by Jason Lykins

What’s a Priolite MBX500?

The Priolite MBX500 looks like a standard studio strobe at first glance. What makes it special or different is the fact that it has a removable/exchangeable battery pack built right in! That’s right, you can go completely wireless. This means that these are not only great studio strobes, but they also double as on-location lighting.

What I liked

The Priolite MBX500 strobes are very easy to set up. I didn’t receive a manual with my review units, but I was able to figure out everything I need to know on my own.

They were easily adaptable to my existing softboxes with the supplied speed ring.

Having full powered strobes that run on a removable/exchangeable battery is KILLER

Not having a battery pack dangling from them is also great.

Being able to leave them plugged in while in studio means uninterrupted shooting.

The LED modeling light is another nice benefit


What I wasn’t thrilled about

It’s really hard to find anything wrong with this solution, but here are a couple of things that I wish were better.

The strobes are larger/heavier than the average strobe. Not the end of the world and that battery has to go somewhere.

The only other issue for some will be the price. They are a bit pricier than other studio strobes, but if you were to combine both on-location lighting and studio lighting, then you’d probably come out ahead with the Priolite MBX500 kit.


Would I recommend them?

Absolutely! Here’s the real kicker. For anyone looking to make an investment in quality lighting gear, it’s hard to go wrong with the Priolite MBX500. The reason is that you’re getting two lighting solutions for the one price. You’re getting a great studio strobe AND you’re getting location lighting too. Having paid for BOTH studio strobes AND on-location lighting I can testify that I spent more than the Priolite kit costs.

You can get the kit here.

I could go on talking about them, but it’s probably better to see them in action here during my workshop (thanks Jason Lykins for shooting the video):

How To Create QR Codes Using Adobe InDesign CC


We see QR Codes all around us. Now there’s an easy way to create QR codes right along side the printed material that they’re going to go on. In this episode of Adobe Creative Cloud TV I’ll show you how to generate QR Codes right in Adobe InDesign CC. Here is the Scan App I use on iOS (iPhone and iPad)


Are you missing out on my Bonus Content?

See more of my Adobe Creative Suite Videos on my Adobe Creative Cloud TV and get the App below. It features EXCLUSIVE CONTENT that no one else gets to see. This episode has a BONUS CLIP that is available only in the App! My iOS App is a Universal App for iPhone, iPad and iPod touch. I also have an Android version on the Amazon App Store:

Learn Adobe Creative Suite with Terry White - Wizzard Media


Taking My Westcott Travel Portrait Lighting Kit Out For A Spin


I finally got a chance to really put my “Terry White Travel Portrait Lighting Kit” to the test. I was doing an educational video shoot with Westcott and of course capturing some new images for my upcoming Photoshop and Lightroom tutorials (I can never have too many example images).


We decided to head to the lake! The biggest problem as you can see above was it was the wrong time of day. Actually it was the worst time of day! High noon.


Luckily it was partly cloudy and therefore it was a matter of patience and waiting for big clouds to block the sun. I consider myself to be very LUCKY. This shoot had all the wrong conditions and should have been a bust.


The kit performed very well. I used my Nikon SB900 on it and was able to cast just the right amount of soft beautiful light on my subjects.


What I learned

photo by Kandice Lynn

photo by Kandice Lynn

It wasn’t so much what I learned as much as it was what I was reminded of. Time of day is probably the most important factor in doing any kind of outdoor shoot. Especially landscapes since you won’t be lighting them. I was also painfully reminded to make a checklist (I need a better app for this). I packed filters that I forgot to take out and use. I could have wirelessly shot to my iPad and didn’t bother setting that up, yet I complained the whole time about not being able to see the LCD on the back of my camera. I wanted to shoot a little video using my AR Drone 2.0, but both batteries were dead as they had sat for weeks without being used. Yes, I got good images, but in spite of my mistakes. On the bright side I definitely have images to show how to correct in Lightroom and Photoshop 😉

Check out my Westcott Terry White Travel Portrait Lighting Kit here.



Join me for my “Master The Shoot” Digital Photography Workflow Workshop


By popular demand I’m doing a digital photography workflow workshop. The 1st one will take place Saturday, August 24th, 2013 from 10 AM – 3 PM in my Troy Michigan photography studio. After that I’ll head to Cincinnati Ohio for another one on September 14th.

I’ll walk you through my complete end-to-end digital photography workflow. You’ll get a chance to see how to work with models, how to light for beauty and fashion photography as well as the secrets to my workflow for bringing images into Lightroom 5, organizing, picking the best shots, delivering client galleries and retouching the final selections in Adobe Photoshop.

Seating is LIMITED! So Register Today!

Register for August 24th, Troy MI

Register for September 14th, Cincinnati OH

Why attend this Master the Shoot workshop?

There are several great workshops that concentrate on lighting or photography techniques, what makes this workshop different is that I will take you through the entire process from start to finish. You’ll learn tips and tricks to speed up your entire workflow including image management and retouching techniques that will help you deliver the best shot.

What should I bring?

If you want to participate in the portrait shoot bring your camera.

If you want to follow along with the workflow bring your laptop with Adobe Photoshop Lightroom 4 or 5 and Photoshop CS6 or higher. While this will be mostly a lecture on the workflow and retouching techniques that  I use, you should be able to follow along with many of the tips and best practices. Please note: Everyone is going to have different configurations and shoot slightly different images and therefore it will NOT be a hands on class step-by-step session. If you bring your laptop you’re bringing it as a convenience to you, as there will not be time for me to work with everyone one on one. With that said, you will walk away with my notes/workbook so that you can go back and practice the main points of the day.