Category: Apple

I now know how to predict when Apple will update their MacBook Pro notebooks. It seems as soon as I upgrade to a larger hard drive in my MacBook Pro, Apple then goes ahead and announce a new model with the same or similar large drive that I just upgraded to (250GB @ 5400rpms) as an option on a newer, faster model that can hold more RAM. That’s exactly what they just did today! However, the 250GB drive that they offer as an option only spins at 4200 rpms and the Western Digital drive I just upgraded to is at 5400 rpms. So no envy here.

Other envious enhancements include: Intel Santa Rosa based Core 2 Duo processors up to 2.4 GHz on the 17 inch model, LED-backlit displays which are power efficient and contain no mercury, the ability to go up to a native resolution of 1920-by-1200 pixels on the the 17" model (High Def?) via the NVIDIA GeForce 8600M GT card which has a Dual-Link DVI port, and of course now being able to upgrade to 4GB of RAM on both the 15 inch and 17 inch models. This should be one smokin’ notebook!

Here are the complete specs:

Quoted from http://www.apple.com/pr/library/2007/06/05mbp.html:

Apple Updates MacBook Pro

Pricing & Availability
The new MacBook Pro models are now shipping and will be available through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers.

The 2.2 GHz, 15-inch MacBook Pro, for a suggested retail price of $1,999 (US), includes:

• 15.4-inch widescreen LED-backlit 1440-by-900 LCD display;
• 2.2 GHz Intel Core 2 Duo processor;
• 2GB of 667 MHz DDR2 SDRAM, expandable to 4GB;
• 120GB Serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8x SuperDrive® with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
• NVIDIA GeForce 8600M GT with 128MB GDDR3 memory;
• DVI-out port for external display (VGA-out adapter included, Composite/S-Video out adapter sold separately);
• built-in Dual Link support for driving Apple 30-inch Cinema HD Display;
• built-in iSight video camera;
• Gigabit Ethernet port;
• built-in AirPort Extreme® 802.11n wireless networking and Bluetooth 2.0+EDR;
• ExpressCard/34 expansion card slot;
• two USB 2.0 ports, one FireWire 800 port, and one FireWire 400 port;
• one audio line in and one headphone out port, each supporting optical digital audio;
• Scrolling TrackPad and illuminated keyboard;
• the infrared Apple Remote; and
• 85 Watt Apple MagSafe Power Adapter.

The 2.4 GHz, 15-inch MacBook Pro, for a suggested retail price of $2,499 (US), includes:

• 15.4-inch widescreen LED-backlit 1440-by-900 LCD display;
• 2.4 GHz Intel Core 2 Duo processor;
• 2GB of 667 MHz DDR2 SDRAM, expandable to 4GB;
• 160GB Serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
• NVIDIA GeForce 8600M GT with 256MB GDDR3 memory;
• DVI-out port for external display (VGA-out adapter included, Composite/S-Video out adapter sold separately);
• built-in Dual Link support for driving Apple 30-inch Cinema HD Display;
• built-in iSight video camera;
• Gigabit Ethernet port;
• built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.0+EDR;
• ExpressCard/34 expansion card slot;
• two USB 2.0 ports, one FireWire 800 port, and one FireWire 400 port;
• one audio line in and one headphone out port, each supporting optical digital audio;
• Scrolling TrackPad and illuminated keyboard;
• the infrared Apple Remote; and
• 85 Watt Apple MagSafe Power Adapter.

The 2.4 GHz, 17-inch MacBook Pro, for a suggested retail price of $2,799 (US), includes:

• 17-inch widescreen 1680-by-1050 LCD display;
• 2.4 GHz Intel Core 2 Duo processor;
• 2GB of 667 MHz DDR2 SDRAM, expandable to 4GB;
• 160GB Serial ATA hard drive running at 5400 rpm, with Sudden Motion Sensor;
• a slot-load 8x SuperDrive with double-layer support (DVD±R DL/DVD±RW/CD-RW) optical drive;
• NVIDIA GeForce 8600M GT with 256MB GDDR3 memory;
• DVI-out port for external display (VGA-out adapter included, Composite/S-Video out adapter sold separately);
• built-in Dual Link support for driving Apple 30-inch Cinema HD Display;
• built-in iSight video camera;
• Gigabit Ethernet port;
• built-in AirPort Extreme 802.11n wireless networking and Bluetooth 2.0+EDR;
• ExpressCard/34 expansion card slot;
• three USB 2.0 ports, one FireWire 800 port, and one FireWire 400 port;
• one audio line in and one headphone out port, each supporting optical digital audio;
• Scrolling TrackPad and illuminated keyboard;
• the infrared Apple Remote; and
• 85 Watt Apple MagSafe Power Adapter.

Additional build-to-order options for the MacBook Pro include the ability to upgrade to a 160GB (5400 rpm), 160GB (7200 rpm), 200GB (4200 rpm) or a 250GB (4200 rpm) hard drive, up to 4GB DDR2 SDRAM, Apple MagSafe Airline Adapter, Apple USB Modem, glossy widescreen display, 17-inch 1920-by-1200 high-resolution display and the AppleCare Protection Plan.

Click the above picture for a larger view…

One of the most successful retail stories in modern times is that of the Apple Retail Stores. They have more than exceeded everyone’s expectations including Apple’s. I can remember quotes from analysts and pundits giving them two years before Apple would be forced to start closing them down. Well the first store opened in 2001 and now Apple has over 180 stores world-wide with millions and millions of visitors each year. So much for the gloom and doom forecast.

My closest and favorite Apple store is the Somerset Collection location in Troy Michigan. This store went through a major renovation and had its grand reopening today! At first glance you’ll notice how much larger the store is. You’ll also notice the new shinny stainless steel look and fixtures. This isn’t by accident. Steve Jobs saw the work of this great artist and contract him to design these panels for construction and upgrading of all new Apple Stores. What used to be the back storage, tech room has been relocated to an adjacent space behind one of the other shops. This easily adds another 20-30′ to the depth of the store. The store also appears to be wider when in fact it’s not. This is an example of clever engineering and space saving design that allows the panels and shelving to be more recessed in the existing space. Everything is much more accessible with more Macs to touch and play with. The store got other upgrades that aren’t so obvious For example, the networking in the store has been upgraded to 802.11n with a faster internet pipe as well.  All of the cabling has been run through the new stone (not concrete) flooring. There are now two new "Studio" areas for one-on-one training and presentations with 4 large plasma displays. All of these displays can be tuned to the same presentation if need be to allow a larger audience to see the presentation. The Genius Bar has also doubled in size.

What you won’t notice is a row of cash registers. In fact each sales rep walks around with a hand held credit card check out device. Your receipt is emailed to you. There is one register hidden at the Genius Bar for those who insist upon paying with cash.

The lovely Linda Stein gave me the grand tour.

Amir and Dave were also on hand to show me the finer points of the remodel.

As usual the Apple Store was a buzz with people buying Macs, accessories, iPods and everything Apple. It’s great to have a refreshed look on a very successful store in the Apple chain!

I love these ads and based upon the amount of activity I see at Apple Retail stores and the influx of new members at my Macintosh Users Group, they must be working. It’s very cool to "Get a Mac" these days!