Blu-ray + Digital Copy

I don’t buy movies like I used to. I used to buy DVD’s all the time until I realized that I wasn’t very likely to go back and watch a movie that I had already seen unless I absolutely loved it. Even then it was rare. However, there are some (a few) movies that I could watch over and over again. So needless to say when I buy a movie now I have to really really like it. In this age of High Def Blu-ray movies and being able to watch movies on multiple devices such as a computer, DVD player, iPod, iPhone etc, I hate having to decide what format to buy the movie on. For example, If I buy a movie on Blu-ray, then I pretty much limited to watching it at home. If I buy a movie on DVD then I can watch it at home or rip it into a format that’s compatible with my iPhone or computer. However, I don’t get High Def that way.

There is an answer

A couple of movie houses have started offering DVD + Digital Copy AND Blu-ray + Digital Copy. When you buy a title that contains a digital copy you get a second DVD ROM for your Mac or PC that contains the movie in a rights managed MP4 format. Once you put this disc in your computer, you can double click on the file and it will launch iTunes. You can then enter the code from the packaging to unlock/license the movie to your iTunes account and the movie will then be transferred from the DVD to your Computer. From there you can either watch it on your computer or sync it to your video capable iPod, iPhone or Apple TV.

Lionsgate is one of the movie houses offering Blu-ray + Digital copy. For me this is the best of both worlds. If I decide that I like a movie so much that I’ll buy it, I won’t be limited to only watching it on a Blu-ray player. I decided to give this a test. The first problem was that their aren’t a ton of titles out yet that are on Blu-ray AND contain a digital copy. So I ordered "The Eye". It’s not a movie that I wanted to own by any means, but it was one that I hadn’t seen yet, that met the requirements for my test. I opened the packing and as promised there was a second DVD-ROM that was clearly labeled for your Mac or PC and will not play in your DVD player.

I popped this disc into my iMac and doubled clicked on the only file on the disc. iTunes then prompted me for the code to unlock the movie. I entered it from the DVD insert page and iTunes then copied the movie to my hard drive. No muss, no fuss. I now have the movie in Blu-ray format AND a digital format that’s compatible with my iPhone and my Apple TV as well as my computer.

Now I just need more of a selection and I’ll be all set. By the way the cost of "The Eye" was $22.95 which is on par with other Blu-ray titles. To buy just the digital copy via iTunes would cost $14.99. So for $8 more you get both a High Def Blu-ray disc and the digital version in Standard Def.

Now I guess I’ll go watch my new creepy movie…