Spoiler alert! The answer is YES design still matters. On Wednesday, November 20th Tesla unveiled its long-awaited electric pickup truck. The Cybertruck shocked everyone. It was the first time that I heard so many people use the word “ugly” in reference to a Tesla vehicle. It was my reaction too.
For the record, I have never had any interest in a pickup truck. I’ve never wanted one ever. I still don’t. I’ve driven pickup trucks owned by family and friends when I needed to move stuff, but that’s about it. I would borrow theirs and return it. I wouldn’t think twice about it afterward.
Knowing that Tesla was going to unveil their new electric pickup was only a little interesting to me. I was only interested to see what it would look like. The unveiling was to start at 8 PM PT/11 PM ET. By 11 PM I was already in bed and falling asleep. However, I was awake enough to see the less than one-minute countdown before it started. I waited and just as I suspected it didn’t start on time. I dozed off. When I woke up and looked at my phone again the NEW Cybertruck was on stage. My immediate reaction was OMG WTF? (not in a good way). I turned my phone off and rolled over to go back to sleep. This thing looked awful and I wasn’t going to waste any more time watching.